In Conversation with Danielle Feidler,
Vice-President of Tridel Customer Care
"How good got better" is the story of Tridel's Customer
Care program and how exemplary service further advanced Tridel's growth as marketplace leader. Through
unparalleled commitment to every customer, Danielle Feidler, Vice-President of Customer
Care, aspires "to make home ownership everything that it should be." Customer Care is Tridel's assurance
and steadfast commitment to "stand behind what we build."
"As an integral part of Tridel’s core values, Customer Care observes a holistic
approach to the relationship between ourselves and our homeowners."
Danielle continues with a promise they make to all Tridel purchasers "We promise honesty
– to be truthful and open in communication and to keep the customer informed; integrity –
to be honourable, trustworthy and to do the right thing; reliability – to provide timely
acknowledgement and response to customer concerns; respect – to consistently practice
patience, fairness and consideration to customers; professionalism – to deliver Tridel's
renowned craftsmanship and quality; and teamwork – to work with each other and with the
customer to ensure consistent quality service."
"Customer Care will always be accessible to our Renaissance customers. "After
completing the Agreement of Purchase and Sale, Tridel Customer Care is available to their
homeowners 24 hours a day, 7 days a week via a 24 hour Call Centre and the MyTridelHome interactive website where customers can access details of their agreement,
their homes progress and even ask questions. As Danielle explains, "the purchase of a new
home marks a period of great excitement for our homeowners and we want to be there for
them, not just during business hours but when they need us to be there. We understand
that our homeowners time is precious and to the best of our ability, we provide options and
support to make their experiences with Tridel easy, fast and meaningful."
"Our regular Homeowner Workshops, such as Smart Condo, prepare customers for the
condominium lifestyle and how to proactively address their concerns. We also publish
numerous educational pieces, such as What to Expect When You’re Expecting…Your
New Home, that outlines the process of occupancy." Danielle informs.
Customer Care also provides regular written updates and packages that
help prepare you for the next stages of your home buying journey – the design & colour selection
appointment and your Homeowner Orientation – when you get to see your home for the first
time! Tridel even provides a Homeowner Maintenance follow-up with you after you have
moved in and ensures that you have everything you need to enjoy your home from the very
first day and for years to come.
"Whether purchasers have questions regarding financial obligations, warranty and
maintenance procedures or the legal components of home ownership, Customer Care
is there to provide answers, comfort and peace of mind."
The electrical/mechanical and colour selection appointment is the session
many purchasers most anticipate. "On this occasion, Renaissance customers will choose the
features and finishes of their home from a selection of high grade finishes or personal choice
options. The suggestions and advice of our Customer Care representatives are based on
their knowledge of each customer’s unique lifestyle and particular needs, of course, some
customers will choose to consult an interior designer rather than making their own choices
and we will be happy to work with them."
The Home Orientation and Pre-Delivery Inspection take place just prior
to occupancy. A Customer Care representative will help orient Renaissance
owners to their new home by demonstrating its functions and features, and
to inspect all finishing details to ensure they meet the clients expectations. "We do not promise our customers that they will never have
a concern or problem. However, we do promise that if a concern should arise, that we will
respond with the full strength of our organization."
"We make sure that we involve our homeowners in the entire process of finishing
their home,” Danielle states.
All Renaissance customers will receive a "Home Care Binder" when they move into their
suite. This binder provides useful information about condominium ownership including ‘What
You Should Know’ sections on moving in, garbage and recycling, utilities, emergencies, fire
safety, security, insurance coverage, building amenities and the surrounding neighbourhood.
Forms are provided which allow for easy reporting of any concerns that may arise. "In the
weeks following occupancy, a maintenance review is scheduled to ensure that customers
have working knowledge of all of their home maintenance requirements, including
electrical/mechanical system features such as circuit breaker, thermostat, in-suite alarm
panel and the heating and cooling system," says Danielle.
"The people of Tridel are keenly aware that the attention we devote to our customers is
not only the right thing to do but it is also the smart thing to do. It just makes good business
sense," says Danielle, to proactively resolve foreseeable challenges. That is extremely cost
effective for both our customers and Tridel."
"We strive to create lifelong customers and the importance we subscribe to best
practices pays for itself with repeat owners and referral customers."
Tridel is a three-time winner of the prestigious Tarion
Award for Customer Service Excellence (formerly the Ernest Assaly Award), this is significant
since there are over 5000 registered builders in Ontario. Danielle says, "This recognition is an objective assessment
by our homeowners validating Tridel's commitment to quality construction and
organizational integrity. In over 70 years of business, Tridel has never had a Chargeable
Conciliation with TARION (ONHWP). We are extremely proud of this fact, for the added
confidence it gives people who make a Tridel condominium their home. In our Company
history, we have delivered more than 70,000 homes without a single regulatory infraction.
What we do, we do tremendously well."
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