We defended our reign as the most environmentally friendly condo builder in the GTA, possibly even in Canada, at last Friday’s BILD Awards. Tridel was awarded Green Builder of the Year — our fifth win in six years!
It was an exciting night for the industry as almost one thousand filled the massive Paramount Conference and Event Centre. Armed with cocktails, industry professionals mixed and mingled in an opening reception, then took their seats at nicely decorated tables already holding the antipasto — cheeses, meats, seafood, breads, roasted vegetables. Builders do not go hungry!
The ceremony got off to a rousing, if somewhat confusing, start as the band and singers began performing Lionel Ritchie’s “All Night Long”. Then members of the crowd starting standing, singing along and joining the dancing on stage. Many were unsure whether they were performers or guests who had overindulged at the martini station. But it was a fun way to start the event.
The marketing awards were up first and we were awarded Best Social Media Campaign for the Reve EcoSuite unveiling party. This was a great event in which we showcased amazing green condo technology. We made it a totally “social” event, inviting bloggers and projecting the twitter feed about the event in the party rooms. Thanks to The Brand Factory for making this campaign possible!
Keeping things digital, we then won Best Website – High Rise, with The Brand Factory. Our sleek new website – tridel.com – was launched last November. It presents our projects in a clean and stylish way with all the necessary info on buying a condo.
After a nice dinner and cute little dessert trio, we were on to the design and sales awards. Our fantastic interior design team, lead by Stella Salvador, won Best Model Suite for the gorgeous EcoSuite, Reve’s PH24.
Then Best Sales Team – High Rise went to Nasim Radkhoshnoud and Tiffani Tsoi for making Alto at Atria North York’s best selling condo of 2011. Way to go, ladies!
Next was the big awards and, of course, Green Builder of the Year.
Some wonder why we care so much about going green when many builders build to codes and standards. Subhi Alsayed, Tridel’s Innovation Manager, answered this recently at National Engineering Day.
“Tridel has been in this industry for over 60 years now, and when you’re at this point you have to make a choice. Either sit back and follow what others do, or take the initiative and chose to transform the market and set the example for others. Tridel made the latter choice, to continue to be the market leader”
Tridel has sold more LEED candidate suites than any other builder in the GTA and we launched seven LEED projects this year. Delmanor Northtown was awarded the first LEED certification for a retirement residence. Tridel also donated approximately $100,000 to TowerLabs@MaRS, where studies and pilot projects were conducted on energy recovery cores, stack effect, and long-term energy savings in LEED buildings. Tridel was the co-creator and first builder to participate in the Toronto Atmospheric Fund Green Condo Loan program in 2008. This year, over $2.7 million was advanced in green loans. This money will be entirely dedicated to making Tridel communities more sustainable, environmentally friendly and healthier for residents.
Congratulations, Team Tridel!